{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What's Next in Franchising","title":"Your Conference ROI Dies on Monday","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c8890ba8\"></iframe>","width":"100%","height":180,"duration":2067,"description":"Most franchisors pour everything into their annual conference and walk away three weeks later wondering why nothing changed. In this episode, Leighton Healey breaks down what actually separates a great franchise conference from an expensive one—drawing on decades of experience across dozens of franchise brands.He covers the FBC prep practice most brands skip, how to use vendor relationships as a competitive intelligence tool, and why the Monday after your conference is where ROI goes to die.Plus: we built a free worksheet based on the framework in this episode. Subscribe to What's Next in Franchising — Weekly Signals at whatsnextinfranchising.com to get it.","thumbnail_url":"https://img.transistorcdn.com/1ySo1GuJK2xw0xrK-SQ6QUaEeQohWhwKQf_Okw733xw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZmM4/M2YzZDUyZjRjZDlh/OGFlODgyOTc5ZjBh/Zjc0OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}