{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Micromobility Podcast","title":"MaaS 101 with Sampo Hietanen","html":"","width":"100%","height":180,"duration":4362,"description":"What is Mobility as a Service, and can it really replace the convenience of owning a car?\nOn this episode of the Micromobility Podcast, hosted by Prabin Joel Jones, CEO of Micromobility Industries, Sampo Hietanen, widely credited with coining the term Mobility as a Service (MaaS), takes us through nearly two decades of thinking, building, experimenting and learning about the future of mobility.\nFrom developing the original MaaS concept in 2006 to founding MaaS Global and launching Whim, Hietanen has seen both the promise and challenges of creating a seamless alternative to car ownership.\nIn this conversation, he shares what MaaS was originally designed to solve, why the car is the real competitor, and what building Whim taught him about convenience, subscriptions and user experience.\nThe conversation also explores how AI could change the way people interact with mobility, moving us beyond apps and toward services that simply understand where we need to go and how we prefer to get there.\nToday, through his work at Swavia, Hietanen is also exploring another evolution of the idea — Mobility as a Feature, where mobility becomes part of products and services such as real estate and retail rather than a standalone product.\nIn this episode\nWhy the real competitor to MaaS is car ownership\nHow the original MaaS concept started in 2006\nWhat Mobility as a Service actually means\nThe lessons from building Whim\nWhy subscriptions could unlock the potential of MaaS\nWhy convenience matters more than mobility ideology\nHow AI agents could transform the mobility experience\nWhy mobility could become a feature of real estate and other products\nWhat the future of car ownership could look like","thumbnail_url":"https://img.transistorcdn.com/at7G3gxGDWglvTJ3FfhPtfaxPELHBPmCFC9m1Fl166c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Y2JhNjg4Mzg5MzJi/ZGJlMGFmNjA4ZjU4/NzMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}