{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behind the Book Cover","title":"How One Book Turned Into $1M (And Why Most Don’t)","html":"","width":"100%","height":180,"duration":1743,"description":"Dan Nicholson is just the founder and CEO of Nth Degree CPAs.\nHe’s also one of my favorite Legacy Launch Pad clients.\nOne of the reasons for this favoritism is that I had the privilege of watching him go from being just another CPA to becoming the Wall Street Journal and USA Today bestselling author of Rigging the Game. As a result of the book, he now commands up to $20,000 a speaking gig and has generated over seven figures in revenue from the ripple effects of authorship.\nHow did he do it? Well, he had a system—and you could say he rigged it.\nFirst, he pre-sold hundreds of copies to his network before the manuscript was even complete, ensuring the project would be profitable before it launched. Then he started circulating the book with a focus on speaking and watched his speaking fees skyrocket. Masterminds and conferences have even built entire events around his book!\nNow prospects arrive at his CPA firm already pre-sold on hiring them, referrals flow in at record levels and his close rates have jumped significantly—even as he raised his prices by 30%. And that’s not all: thanks to his book, he's also doubled his media appearances, landed more podcast interviews and attracted new clients not only to Nth Degree CPAs but for his other ventures, including Certainty U and Certainty News.\nListen in to find out why Dan’s system rigging leaves me in awe.\nEpisode Highlights:\nHow Dan pre-sold his book and turned it into a seven-figure revenue generator\nThe challenges of writing authentically and why ghostwriters didn’t work for him\nWhy Rigging the Game resonates with entrepreneurs tired of cookie-cutter advice\nHow speaking gigs, referrals and media appearances multiplied after publication\nThe real difference between relationship-based and transactional businesses and how books impact each\nThe systems Dan created to get 80% of his early readers to leave Amazon reviews\nWhy giving away free copies can sometimes be more valuable than selling them\nThe philosophy of...","thumbnail_url":"https://img.transistorcdn.com/UCEB2n_nvgUQzlnfTs-39SC2dlssng3NDLqkGEuUaBM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYjhj/ZDM5N2VjMzUxZmQ4/NWE5NDQ1ODEwZGI0/YWE5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}