{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Uncensored™","title":"Win More B2B Deals by Pitching Quantitative ROI | Ryan Milligan","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c8a8afbe\"></iframe>","width":"100%","height":180,"duration":1996,"description":"Are you losing deals because your sales team pitches vague promises instead of quantifiable ROI?  In this episode of Bridge the Gap, we sit down with Ryan Milligan, Chief Revenue Officer at QuotaPath, to discuss how to build scalable revenue systems that actually work.  We discuss how reps should be leading with quantitative ROI so buyers can easily justify the purchase to their CFOs. Key Highlights ✓ Why \"saving time\" is the weakest B2B value prop and how to define exactly what \"better\"...","thumbnail_url":"https://img.transistorcdn.com/JEoXHJ_ycpDfwd4giLjglLnOZEaYAtNGyEzBLmNNBAo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MjJi/ZWI2NTJjYTU0YjA4/NDJjYzA0MThiMzdl/NWU3Ny5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}