{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Straight To Voicemail","title":"How can companies build meaningful innovation that creates lasting impact? | Darrian Mikell, Director of Finance and Strategy, Humanly","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c8bf9ba7\"></iframe>","width":"100%","height":180,"duration":217,"description":"Innovation without direction is a liability. Ideas alone don’t move the business forward. Sustainable companies know that to create real value, innovation must serve customers, solve meaningful problems, and drive revenue. So how do you build innovation that delivers lasting impact?In this episode of Straight to Voicemail, Amanda Smith hears from Darrian Mikell, Director of Finance and Strategy at Humanly, about how companies can turn innovation into tangible business outcomes. Darrian emphasizes that it starts with listening to customers and translating insights into measurable results.You’ll learn:                        \t •\t\tWhy innovation without a clear purpose can hurt more than it helps• How to think about innovation differently from simply growing a business• How innovation connects directly to revenue and cash flow                    Jump into the conversation:(00:00) Why we wanted to hear from Darrian Mikell(01:13) Innovating with purpose vs. innovation for its own sake(01:53) Using micro-experimentation and synthesizing customer feedback(02:51) Balancing cash constraints with incremental growthStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/ Follow Amanda Smith on LinkedInhttps://www.linkedin.com/in/amanda-alexander-smith/Follow Darrian Mikell on LinkedInhttps://www.linkedin.com/in/darrianmikell/Humanly https://www.linkedin.com/company/humanlyhr/","thumbnail_url":"https://img.transistorcdn.com/kcsJjjL5BsDeSRNvHPVg-g7CHTZu6haA07Cl6JSPut8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Nzk3/OTRkNDFiMGY3MzU4/MTZjMTAwMzhiYjYz/NDQ3NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}