{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chief Influencer®","title":"Building an Infrastructure of Influence with Lisa Lawson","html":"","width":"100%","height":180,"duration":3538,"description":"Lisa Lawson, President and CEO of the Annie E. Casey Foundation, has built a career creating change. From her earlier years as a lawyer and lobbyist to now leading one of the nation’s largest philanthropies focused on children and young people, Lisa has seen how influence works across business, government, philanthropy, and local communities.\n\nIn this episode of Chief Influencer, Lisa joins host Anthony Shop to discuss why some of the most powerful influence is local, how leaders can identify the right messenger for the right audience, and what it takes to build an “infrastructure of influence” that lasts beyond any one person. They also explore the importance of pairing data with human stories, giving people a clear role in the change you want to create, and using your own influence to elevate others. Lisa shares lessons from her work with young people, the science behind her book Thrive, and decades of work at the Annie E. Casey Foundation to show what long-term influence can accomplish.\n\nTakeaways:\nSome of the most powerful influence is local. Issues become more personal and less abstract when people can see how decisions affect the communities, schools, businesses, and people they know.\nThe CEO isn’t always the right messenger. Effective influence means thinking carefully about the message, the messenger, and the timing, then equipping trusted voices with the information they need.\nBuild an infrastructure of influence. Lasting change requires more than one influential person. It takes data, advocates, researchers, organizations, lived experts, and an ecosystem that can sustain the work over time.\nPair data with stories. Data establishes the scope of an issue, but numbers alone rarely move people. Lisa says, “Data and a story is influence.”\nGive people something to do. Influence shouldn’t stop at helping someone understand a problem. Leaders need to be specific about the change they want to see and help people understand their role in making it happen.\nListen...","thumbnail_url":"https://img.transistorcdn.com/HfVBNtixq_4TgzY7Ge8KG5vZT1oKQhj7IPXaclOjiR8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDQ2/YmJkMWQ3ZTFiODg1/NTBmMjliYTE3MGRm/NTNlNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}