{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fitness Business University Podcast","title":"Turn Dead Leads Into Buyers","html":"","width":"100%","height":180,"duration":2964,"description":"How to make $865.38 per hour writing emails. Full workshop September 11th: https://www.vincegabriele.com/emailworkshop2026\nHere's a study that will change how you think about your leads. When someone opts in with a company, roughly 50% of them will eventually buy. But only 15% of those buyers purchase in the first 100 days. The other 85% buy over the next 100 weeks.\nRead that again. Most gym owners have a system for the 15% and nothing for the 85%. They hammer a lead for 21 days, get no response, and write them off as dead. Those aren't dead leads. They just haven't bought yet.\nIn this episode, Tom and I break down what to actually do with that 85%. The short version: get in their inbox consistently and build the relationship until they're ready. Three emails a week, 200 words each, call to action in the PS. Bobby and Maria from Big Day Fitness did exactly this after taking my email workshop and got 12 to 13 new customers last year from emails alone. At $5,000 lifetime value each, that's $60,000 for writing a few hundred words a week.\nI'm teaching the full system on September 11th. This is my fourth email workshop and I believe it's the most important one I've ever done. I'm bringing in Doberman Dan, a legend in direct response who actually lived with Gary Halbert in Costa Rica and now coaches me personally. Ben Stocks is teaching Facebook ad copy. And I'm covering print marketing, because one newspaper ad at my gym has produced over $60,000 in lifetime client value this year.\nI chose September 11th on purpose. My dad, sister, and brother in law all worked in the World Trade Center. That day hit close to home. Stephen Siller was a 34 year old FDNY firefighter who had just gotten off the late shift when he heard about the first plane. He turned around, grabbed his gear, found the Brooklyn Battery Tunnel closed, strapped his equipment to his back, and ran three miles through it on foot to the towers. He never came home. He left behind his wife Sally and five...","thumbnail_url":"https://img.transistorcdn.com/ZkCm_3Gu3cMZkINGaYJZ0gSRdcX5X3WtPf7v6JW5uRM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzQ5/MmM4MDIyN2QxNjMz/NTYwMzAxMzczMDJh/Y2UwYi5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}