{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Founder's Club with Dez DeCosta","title":"Founder's Club - Episode 36: Cutting-Edge Trends and Breaking Barriers in the Jewelry Industry with Manat Kaur, Founder of Ring Premier - Hosted by Dez DeCosta","html":"","width":"100%","height":180,"duration":1338,"description":"In this episode of Founder's Club, host Dez DeCosta sits down with Manat Kaur, the innovative founder behind Ring Premier, a luxury concierge jewelry service located in New York City. Manat shares her inspiring journey, delving into how she broke barriers in the traditionally male-dominated jewelry industry and made a significant impact with her business. Tune in to discover Manat's entrepreneurial insights and her unique approach to revolutionizing the world of luxury jewelry.\n--\nManat's jewelry business journey @ 0:00Manat launched Ring Premier in 2018 after seeing gaps in the engagement ring market while helping her sister. She gained early clients through word-of-mouth and has since expanded offerings while maintaining personalized service.\nExpanding Ring Premier through new website and collections @ 5:18Manat plans to launch an updated website this month featuring custom design tools and a new affordable ready-to-wear jewelry line. She also seeks impactful collaborations to engage diverse audiences.\nIdentifying gaps in the engagement ring market @ 8:00Observing her sister's stressful engagement ring process inspired Manat to establish Ring Premier, offering customized designs and education without pressure. Referrals from satisfied clients fueled early growth.\nTrends in lab-grown diamonds and sustainable jewelry @ 10:32Manat sees demand growing for lab-grown diamonds' affordability and ethically-sourced production. Sustainable jewelry and vintage-inspired styles also appeal to today's consumers.\nCreating meaningful moments for clients @ 17:35One client's gift for her daughter fighting cancer reminded Manat why she entered this industry: to make a difference through sentimental pieces even with limited budgets.\nChallenges as a young female entrepreneur @ 19:32Manat faced skepticism as a woman in the male-dominated jewelry field. Gaining respect from vendors required persistence in establishing her expertise and vision for the company.\nMarketing strategies and...","thumbnail_url":"https://img.transistorcdn.com/e10j3Y3KJ-Zp2DXNKXqGgOveFRbYBKxhNEn-bCO1g7s/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNDI3/ZDMyM2NhMzE0NDQ5/ZTRlZWIwODQ0YTAx/YTlkYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}