{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Inside the PR World: Triumphs, Trials, & Future Trends","html":"","width":"100%","height":180,"duration":3020,"description":"Dive into the riveting journey of Cassandra Bailey, as she navigates partnerships, acquisitions, and the stimulating challenges of running a successful PR agency. Uncover her passion for fostering community, her robust marketing approach, and how she capitalizes on future trends. Get ready for a trove of insights that will inspire both budding and seasoned marketers!\n\nHere are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.\n\nDiscussing the future of digital communications.\nHow to maintain a \"clean digital footprint\".\nImportance of community and EO networks.\nCass shares acquisition and business operation insights.\nCenter of Influence & Referral Network strategies.\n\nResources:\nSlice Communications\nDevNoodle\n\nConnect with Cassandra Bailey:\nLinkedIn\n\nConnect with our hosts:\nJosh Hoffman - LinkedIn\nAlex Garashchenko - LinkedIn\n\nQuotables:\n1:23 - I think a lot of times we get so fixated on the here and now of what does that social post say or what's in that press release? Is it AP style? Are we using an Oxford comma that like we lose sight of the fact that we have tremendous influence in the world. In a lot of cases we direct or advise CEOs on what to say and how to say it. We influence how nonprofits talk about their mission or their vision or their values. Like there really is a lot that we have to add to the world of the community and that is a superpower that we should take seriously and be intentional about.\n8:24 -I think we would have, and I should have early on, clearly defined our roles in the company, understood our swim lanes. I think we should have allocated equity in the business based on what each of us had to bring to the table. That was an article that I read after I bought the company back that like, that's a common mistake that a lot of founders, especially friend founders start that. That they start with is that you just go in 50-50, oh, we're just gonna be 50-50. Whereas one partner might bring a certain skillset...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}