{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Snacks","title":"The Counter-Intuitive Truth About Pipeline Generation in 2025 [with Brian LaManna]","html":"","width":"100%","height":180,"duration":693,"description":"Meet Brian LaManna, the 5x President's Club winner who's flipping the script on modern sales. \nWhile others flood inboxes with AI-powered mass outreach, Brian consistently ranks in the bottom 10% for activity volume—yet dominates the top 10% in qualified pipeline generation at Gong. His secret? Making the unscalable scalable.\nIn this game-changing conversation, Brian pulls back the curtain on his journey from curious sales rep to LinkedIn thought leader and founder of Closed One. He reveals how building in public transformed his career and led to the creation of his highly anticipated 2025 Outbound Playbook.\nThrough the lens of real wins:\nThe ping pong ball strategy that helped him steal a major account from a competitorWhy mutual connections are your secret weapon in breaking through the noiseHow to turn LinkedIn from a time-sink into a pipeline-generating machineThe counterintuitive approach that makes him stand out in a sea of automated outreach\nPerfect for sales professionals tired of spray-and-pray tactics, this episode reveals why the future of sales belongs to those willing to do what 99% of sellers won't. Ready to transform your approach to pipeline generation? This conversation is your blueprint.\n☑️Get started with Centralize: https://andrewcmcguire.com/recommends/centralize/ ☑️ Follow Brian on LinkedIn: https://www.linkedin.com/in/brianlamanna/ \nMore from Andrew McGuire:\n✅ Website: https://andrewcmcguire.com/ ✅ Subscribe: https://andrewcmcguire.com/newsletter/ ✅ Partner with Andrew: andrew@andrewcmcguire.com ✅ LinkedIn: www.linkedin.com/in/amcguire ✅ YouTube: https://www.youtube.com/@andrewcmcguire ","thumbnail_url":"https://img.transistorcdn.com/v7Yxle_0-ugyc_Eirh_8QmVbb95aX1l4vEnU7Oo0QyI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNjg2/MmI3Yjc3MTE2NzE2/M2MxZmY1YjQ2NTFj/ZDZjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}