{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"023 | Bootstrapping & Investors | How the founder's role evolves with scale | Part 2/2 with Paul Hletko of FEW Spirits and Goza Tequila (Chicago, IL, USA)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c986ecf1\"></iframe>","width":"100%","height":180,"duration":1755,"description":"In this episode of the Maffeo Drinks Podcast, we continue interviewing Paul Hletko, Founder of FEW Spirits & Owner of Goza Tequila. FEW was part of the vanguard of the Craft Spirits Movement, with Paul leading the charge. They are a masterclass in building a drinks brand bottom up. I hope you enjoy our chat.\n\nMain Topics Discussed:\n\nZero to One Bottle\n• Finding your target occasion\n•Bootstrapping Vs Investor Starts\n\nOne Bottle to One Case\n• Is your target occasion scalable?\n• Adapting your drinking occasion\n• Winning distributors\n\nOne Case to One Pallet\n•Advantages of a broad portfolio of drinks\n• Importance of Founder Field Visits, even when big\n•Transitioning to Indirect Sales\n\nAbout the Host: ⁠⁠⁠⁠⁠Chris Maffeo⁠⁠⁠⁠\nAbout the Guest: Paul Hletko","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}