{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 1% Edge","title":"E71 - BREAKING THE SILOS OF SALES AND PRE-SALES | Art Fromm","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c98f7ea2\"></iframe>","width":"100%","height":180,"duration":1921,"description":"In this episode, Carlos Nouche and Art Fromm discuss the critical relationship between sales and pre-sales teams, emphasizing the need for collaboration and breaking down silos. They explore the distinct roles of sales and pre-sales, the importance of discovery and qualification in the sales process, and how building trust can enhance client relationships. Art shares insights from his experience in sales enablement and highlights the necessity for continuous improvement in both sales and pre-sales roles to achieve success in B2B environments.\nTakeaways\nSales and pre-sales must work together seamlessly.\nUnderstanding roles is crucial for effective collaboration.\nDiscovery and qualification are key to successful sales.\nSales engineers are often more trusted than salespeople.\nThe best demos are those that are not needed.\nContinuous improvement is essential for success.\nBuilding trust enhances client relationships.\nPre-sales should be involved in the discovery process.\nEffective communication is vital for sales success.\nSales and pre-sales roles are interdependent and should be aligned.\nConnect with Art Fromm - https://www.linkedin.com/in/artfromm/\n- Carlos and the 1% Edge Team\nConnect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/\nVisit Carlos Nouche’s website here: https://carlosnouche.com/\nListen to The 1% Edge on these podcast platforms: \nSpotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2\nApple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904\nAmazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge\n#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance...","thumbnail_url":"https://img.transistorcdn.com/rgoPozmqxOquZFiN7K2reWwvAKCexa9oxlrwdQazAHg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZWQ4/Y2U4MjVmZWQ3MDJj/MWY2NDQ0MTMxYjdh/MGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}