{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Scaling Practice Management by Talkie.ai","title":"Healthcare Marketing When Outcomes Aren't Guaranteed | Jennifer Knowlton","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c9dcfbd4\"></iframe>","width":"100%","height":180,"duration":2749,"description":"What does healthcare marketing strategy look like when you can't promise a happy ending? Jennifer Knowlton, Director of Digital Marketing at The Care Team and a 20-year healthcare marketing veteran, joins Jakub to pull back the curtain on one of the hardest niches in the industry: post-acute and hospice care marketing.From navigating HIPAA constraints to building a patient acquisition strategy that actually converts - without the data you're not allowed to use - Jennifer shares a practical, trust-first framework that any medical practice can apply.We dig into:🤝 Why practices must earn a patient's trust before ever asking them to book an appointment🏥 The 3-part digital marketing framework every practice needs: educate, humanize, and remove friction📋 How to market across fragmented healthcare audiences (and why one message won't cut it)💬 What hospice messaging looks like when a positive outcome isn't guaranteed - and what actually works🌟 Why a healthcare brand is a promise, not a logo - and how to live that internally with your team📉 The HIPAA marketing problem: why the data you want to use is usually the data you can't - and how to grow anyway📝 Content marketing for healthcare: why blog posts, caregiver burnout guides, and \"what to expect\" content outperform promotional posts👤 Guest: Jennifer KnowltonLinkedIn: https://www.linkedin.com/in/jennifer-k-79577816/Organization - The Care Team: https://www.tctcares.com/🎥 See how Talkie.ai works - AI medical receptionist demo: https://www.youtube.com/watch?v=oOiJ3ITTrLY&list=PLLjcCBHYN2KoBqm-Dx-8lIwWLuU-CHXSg","thumbnail_url":"https://img.transistorcdn.com/cDl0t9jFckOl-1_LgMnmIWyXNTKcvr8hPfqwaY9KYeg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNGEx/NWRhMDYxMDUxMjE3/MWIyMGU3MjZiZGZl/NjIxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}