{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing with Vani","title":"Why strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15]","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c9e3d028\"></iframe>","width":"100%","height":180,"duration":2348,"description":"In this mobile-first world, one must include YouTube in the marketing plan.\n\nBut is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?\n\nIn this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.","thumbnail_url":"https://img.transistorcdn.com/yG6djJPS_VKJAJUpw_TBIsnn0afbs0vMDYSupnSONsI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNjY5LzE3MTE5/NDQ0MzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}