{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The WP Minute+","title":"The Future of Selling Plugins for WooCommerce","html":"","width":"100%","height":180,"duration":2258,"description":"Katie Keith from Barn2 joins the podcast to discuss her recents success running a WordPress & WooCommerce plugin business.\nKey Takeaways\nTransitioning from client services to product business takes forethought about your ideal lifestyle and abilities.\nKnow if you want to manage a team before diving in. Build a remote team culture by regularly checking in, being flexible, and celebrating shared wins – not just revenue goals.\nSEO success requires a balance between optimization best practices and creating content real humans love. Don’t over-optimize.\nConsider both logic and marketing impact before splitting brands and websites. Domain authority has tangible value.\nProviding bundled offerings can ease plugin pricing fatigue for customers with diverse needs.YouTube and content marketing are powerful sales drivers.\nInvest in what already works for your business.\nChapters\n0:00 Intro\n1:00 Katie’s background\n3:00 Transitioning from agency to product company\n8:00 Remote team culture\n10:30 SEO strategies\n13:00 Document Library Pro success\n15:00 Evaluating business models\n17:00 The state of WooCommerce\n21:00 Matt’s SEO frustrations\n23:00 Marketing through content\n25:30 Plugin pricing and bundles\n28:00 Lifetime licenses debate\n31:00 Podcasting strategies\n35:00 Investing in YouTube\nImportant Links\nBarn2 Plugins – https://barn2.com\nWP Product Talk Podcast\nEllipsis Marketing\nhttps://twitter.com/KatieKeithBarn2\nhttps://thewpminute.com/support","thumbnail_url":"https://img.transistorcdn.com/Sc_eJunw7xigqxjwbAQZm4WVha2xRuUoFYgmWEEXnaU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODUy/NDIxOTQzZmFmNDk3/ZDk4ZGUzZTQ3NzA3/NTk5MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}