{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fitness Business University Podcast","title":"If you’re going to hire a digital marketing agency, this is the ONLY one Vince Recommends ","html":"","width":"100%","height":180,"duration":3313,"description":"LAST CHANCE TO APPLY: Vince's $25,750 Huge Giveaway closes June 19th at 10pm. Takes 7 minutes: https://vinceshugegiveaway.com/GR Hoff has been doing this longer than almost anyone in the gym marketing space. He ran the very first paid ad campaign for Gabriele Fitness over a decade ago, wrote the copy on the back of the Cathy Balsamo book that's still our most successful marketing piece to this day, and now runs Gym Member Machine with 350+ gym clients worldwide and a 2 to 3% churn rate that is basically unheard of in the agency world.In this episode, GR breaks down how to actually work with an ad agency without getting in the way of your own results, why your website is probably costing you customers right now, and the three things he'd fix immediately on any gym website to increase conversions. He also does a live demo of the AI Caller, which follows up with your cold traffic leads, books appointments, handles objections, and is producing 40 to 70% booking rates without a human ever touching the phone.We also get into why paid ads should be one of the earliest things a gym owner delegates, why turning off your Facebook ads quietly kills your website leads, and why investing in client acquisition from day one matters more than buying another specialty bar.5 Key Takeaways:Let the agency do their job. You have the right to ask questions and call bullshit on anything that doesn't make sense. But if you hired an agency with 350 gyms and multiple eight figures in ad spend, trust that they probably know more than your one campaign from 2018. Ask questions. Don't rewrite their copy.Your website is a tool that should produce customers, not a static brochure that makes your mom happy. Clear call to action above the fold. Images and copy that show your target market, not your equipment list. Congruency between who you're running ads to and what they see when they land on your site. If a busy 45 year old clicks your ad and lands on a page full of teenage athletes...","thumbnail_url":"https://img.transistorcdn.com/ZkCm_3Gu3cMZkINGaYJZ0gSRdcX5X3WtPf7v6JW5uRM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzQ5/MmM4MDIyN2QxNjMz/NTYwMzAxMzczMDJh/Y2UwYi5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}