{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Oil and Gas Startups Podcast","title":"Midnight Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ca171de6\"></iframe>","width":"100%","height":180,"duration":2717,"description":"Tim Taylor from Midnight Marketing takes us through his journey from Montreal to Mexico and how he’s built a thriving marketing agency focused on the oil and gas sector. Starting Midnight Marketing wasn’t easy, Tim shares the ups and downs of remote operations, especially the internet struggles of working from Mexico. He’s assembled a creative team in Montreal, where oil and gas isn’t the usual focus, so there’s been a learning curve educating his team on the industry’s needs. Midnight Marketing is breaking new ground in branding and marketing for oil and gas, using tools like Jasper AI to bring more innovation to their services. Tim dives into the art of delegation, the evolving role of marketing in energy, and why he believes branding is key for this traditionally technical industry. This episode is a deep dive into creativity, adaptability, and the strategies shaping the future of oil and gas marketing.00:00 - EnergyX00:58 - Catching up with Tim03:30 - What is Midnight Marketing04:33 - Early Days of DWC and Amplify Media06:45 - COVID Opportunities08:35 - Montreal Dynamics11:15 - Changing Perceptions in Oil and Gas16:19 - Midnight Marketing Services18:17 - Importance of Customer Experience19:35 - AI in Marketing21:50 - International Business Management22:40 - Effective Delegation23:30 - Setting Unrealistic Goals27:30 - Bootstrapping vs Funding28:10 - Building Team Culture31:10 - Bootstrapping vs Funded Strategies36:50 - Long-Term Mindset38:27 - Importance of Systems and Processes41:18 - Words Carry Weight43:11 - Finding Midnight Marketinghttps://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters","thumbnail_url":"https://img.transistorcdn.com/ifbcMYHwCAoVahID4gs3rGhO4Zl0109VOr5C2rndLQI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjg0/ZTYzZmVkMDFmZDdk/MzllMTVjMDI3NDA3/OThlZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}