{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"IntelliJAMS","title":"IntelliJAMS EP 056: Instead of planning your tests, test your plan","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ca33447f\"></iframe>","width":"100%","height":180,"duration":1700,"description":"Conversion rate went up, but did profit? Most testing programs optimize for one metric in isolation, and that's exactly where they go wrong. In this episode, Amanda Siegel (Director of E-commerce at Scale Media) breaks down why she stopped calling what she does \"CRO\" five years ago and started treating testing as a tool to validate business strategy, not just chase website wins.\nIn this episode, Alex and Amanda explore what happens when you balance conversion rate, AOV, and subscription adoption in every test instead of picking one, why the old UX tricks (spin-to-wins, slashed prices, CTA color swaps) are losing their edge, and how to get buy-in for short-term metric dips that lead to long-term growth.\nTimestamps:\n0:00 - Intro and why Amanda calls herself \"a little crazy\"\n1:20 - The limits of traditional CRO and flat testing\n3:00 - What's changed in the last 10 years of e-commerce UX\n4:17 - Consumers are catching on to optimization tricks\n6:10 - Why reducing discounts is actually improving conversion\n7:36 - Shifting from product sales to business strategy (bundles, subscriptions)\n9:02 - No silver bullets: what works for your business vs. someone else's\n10:20 - Conversion rate is one-dimensional and easy to game\n11:43 - The growth experiment mindset: testing for business growth\n13:58 - Intentional trade-offs and why short-term losses can be worth it\n15:10 - The two most important questions in commerce\n16:19 - Getting buy-in when a metric temporarily looks bad\n19:15 - \"Testing is a tool, not a job title\"\n21:14 - Diminishing returns of small, isolated tests\n22:58 - \"Don't plan your tests. Test your plan.\"\n24:03 - Amanda's advice: be bold, back-plan from ideal outcomes\n25:39 - Why testing has to be cyclical, not one-and-done\n27:06 - Where to connect with Amanda\nTopics covered:\nWhy conversion rate optimization (CRO) is too narrow for modern e-commerce\nBalancing conversion rate, AOV, and subscription adoption in a single test\nHow consumer behavior has evolved and why...","thumbnail_url":"https://img.transistorcdn.com/GPyAni4HeVbzD7e9GxLnjZGKmsG6Zq9pxBZ8oU9uQlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMWUy/YzNkYjdmOGU0YTc5/NDU0NjYzMjA3ZDhm/Yjg5My5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}