{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Veena Krishnan and Whitney McElwain of Daybird","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ca67d3de\"></iframe>","width":"100%","height":180,"duration":2499,"description":"In this bonus episode of the Startup CPG podcast, Grace Kennedy and Patricia Menegoto are joined by Veena Krishnan and Whitney McElwain, co-founders of Daybird, an innovative \"anti-beauty\" brand. Daybird's flagship product is a 4-in-1 serum skin tint that blends skincare and makeup into one streamlined solution.\n\nThey delve into Daybird's unique approach, which rejects traditional beauty standards in favor of simplicity, efficacy, and personal choice. Veena and Whitney share insights on their marketing strategies, the challenge of standing out in a crowded market, and the importance of authentic partnerships with influencers and responsive customer feedback.\n\nThey highlight the difficulties of engaging with creators and retailers. They also discuss their retail strategy, including how they approach stores like Urban Outfitters and prepare for trade shows like Utopia Now.\n\nTune in now!\n\nListen in as they share about:\n\nDaybird’s Mission and Philosophy\nMessaging and Branding\nConsumer Education and Product Evaluation\nMarketing, Retail and Outreach Strategies\nDealing with Non-Response from Creators\nPreparation for Trade Shows\nProduct and Brand Promotion\nAdvice for Founders\n\nEpisode Links:\nDaybird’s Website\nWhitney McElwain LinkedIn\nVeena Krishnan LinkedIn\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Daniel's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}