{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Global Marketing Leader","title":"Balancing Art and Science in International Marketing Leadership with Andrew Wynd","html":"","width":"100%","height":180,"duration":2882,"description":"Welcome to the Global Marketing Leaders podcast.\nIn this episode, host Andrew Garrihy sits down with Andrew Wynd, a seasoned international marketing expert with over 20 years’ experience at companies like Samsung, OMD, PepsiCo, and Just Eat Takeaway. Together, they unravel the complexities of maximizing marketing investments, translating creative marketing initiatives into boardroom-ready strategies, and fostering effective collaboration between marketing and finance. Andrew Wynd shares invaluable lessons from leading global media campaigns, advocating for a balanced mix of attribution tools and emphasizing the importance of crafting a “common currency” for effectiveness across diverse markets.\nThe conversation digs deep into the challenges of centralization versus localization, the evolving role of AI and MMM in marketing, and the crucial balance between performance and brand marketing. Listeners will discover actionable advice on agency management, cultural leadership, and navigating career transitions, all illustrated with real-world examples and engaging anecdotes from Andrew Wynd’s international career.\n \nTimestamps:\n00:00 Introduction\n06:21 Learning the power of finance language\n09:30 Discussing the resurgence of MMM\n11:30 Debating in-house vs external hiring\n17:10 Managing localized media strategies\n19:31 Testing strategies in different markets\n22:48 Discussing AI's impact on marketing\n25:16 Managing marketing effectiveness at Just Eat\n29:26 Discussing predictive modeling limits\n32:32 Importance of agency contracts\n34:56 Discussing agency audits and controls\n40:39 Exploring career opportunities\n41:20 Taking control of career steps\n45:29 Delegating tasks effectively\n47:57 Closing remarks and gratitude\n \nGuest links:\nhttps://www.linkedin.com/in/andrewwynd/\n \nVideo Production & Editing: PodLab\nhttps://www.podlab.agency/\n \nReady to transform your marketing leadership approach? Tune in to gain actionable insights, practical frameworks, and expert wisdom. Don’t...","thumbnail_url":"https://img.transistorcdn.com/EdaybhgurIGD_mxBQCwIZ6HcRVHbnrniNmrKEvEJaHQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZGIw/NzRmYWI2ZTU0OTc1/NGJlOTdlMTc1M2M5/NGVmMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}