{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Global Marketing Leader","title":"Balancing Art and Science in International Marketing Leadership with Andrew Wynd","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ca861379\"></iframe>","width":"100%","height":180,"duration":2882,"description":"Welcome to the Global Marketing Leaders podcast.In this episode, host Andrew Garrihy sits down with Andrew Wynd, a seasoned international marketing expert with over 20 years’ experience at companies like Samsung, OMD, PepsiCo, and Just Eat Takeaway. Together, they unravel the complexities of maximizing marketing investments, translating creative marketing initiatives into boardroom-ready strategies, and fostering effective collaboration between marketing and finance. Andrew Wynd shares invaluable lessons from leading global media campaigns, advocating for a balanced mix of attribution tools and emphasizing the importance of crafting a “common currency” for effectiveness across diverse markets.The conversation digs deep into the challenges of centralization versus localization, the evolving role of AI and MMM in marketing, and the crucial balance between performance and brand marketing. Listeners will discover actionable advice on agency management, cultural leadership, and navigating career transitions, all illustrated with real-world examples and engaging anecdotes from Andrew Wynd’s international career. Timestamps:00:00 Introduction06:21 Learning the power of finance language09:30 Discussing the resurgence of MMM11:30 Debating in-house vs external hiring17:10 Managing localized media strategies19:31 Testing strategies in different markets22:48 Discussing AI's impact on marketing25:16 Managing marketing effectiveness at Just Eat29:26 Discussing predictive modeling limits32:32 Importance of agency contracts34:56 Discussing agency audits and controls40:39 Exploring career opportunities41:20 Taking control of career steps45:29 Delegating tasks effectively47:57 Closing remarks and gratitude Guest links:https://www.linkedin.com/in/andrewwynd/ Video Production & Editing: PodLabhttps://www.podlab.agency/ Ready to transform your marketing leadership approach? Tune in to gain actionable insights, practical frameworks, and expert wisdom. Don’t forget to subscribe for...","thumbnail_url":"https://img.transistorcdn.com/F-ISUNFe-2PLc5w40tPvGackaVvIFvKoZLJw7jdNQcM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Njdm/MjlhMTM0NjlkNjE1/NDk5ZmUzMTU3Mzky/NmU0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}