{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"AI Doesn't Just Create Demand. It Nurtures It.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/caacb12b\"></iframe>","width":"100%","height":180,"duration":835,"description":"In this Field Notes episode, Amanda looks at new research from Similarweb on the downstream impact of AI visibility, plus Seer Interactive’s argument that AI visibility isn’t just an SEO issue — it also affects paid media, brand, and attribution.\nTimestamps\n00:00 Why AI visibility is creating a new attribution problem\n01:30 What Similarweb found: AI-recommended brands saw more downstream visits\n03:00 Why the traffic often shows up as branded search, not AI referral traffic\n04:45 Branded search as a “receipt” for upstream marketing\n06:00 Why AI may not create demand, but move or nurture it\n07:30 The four roles of AI visibility: create, capture, nurture, protect\n10:30 Why AI visibility can’t live only with SEO\n12:00 What marketers should track beyond referral traffic\n14:00 The Zero Click Marketing takeaway: the most important touchpoint may be the one analytics never sees\nLinks Mentioned:\nSimilarweb: The Downstream Impact of AI Visibility\nRand Fishkin / SparkToro: New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries\nSeer Interactive: Your SEO Team Is Building AI Visibility. Paid Media Should Be Too\nLearn more: zeroclickmarketing.co\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}