{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Craft with May Globus","title":"episode 031: Ashley Freeborn","html":"","width":"100%","height":180,"duration":3315,"description":"Entrepreneur Ashley Freeborn is magnetic in every sense of the word. The Los Angeles-based founder and CEO of popular fashion brand Smash + Tess has a powerful, energizing presence you feel as soon as you’re in her orbit.\r\n\r\nShe grew up in Tsawwassen, the daughter of hardworking, type A parents. Her stylish, pioneering mother is the CEO and president of a financial institution, and her father was the fire chief of Delta. Goal-setting was ingrained in her at a young age, and Ashley set about to become an educator, receiving her Masters in Education before moving into corporate training and culture for a number of years. In 2014, she did the summer program at Conde Nast in London and, from there, Smash + Tess came to be.\r\n\r\nIn this conversation, we explore growing up with a mother that truly loved what she did and continually works to advance opportunities for women, what it was like launching a brand with both her best friend and mother, where the name Smash + Tess comes from and its recent collaboration with Hilary Duff, her journey with Crohn’s Disease and the importance of self-advocacy & asking questions when it comes to your health, her lens on raising two inquisitive daughters in this world, and more.","thumbnail_url":"https://img.transistorcdn.com/8tu7hXSm3PFXYi4Py1buMVA-8SkFhDmkfS_Zn30YrGY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE3Nzc2LzE2MTEz/NDAyNDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}