{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"How Will AI Impact Sales and Marketing? | 772","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cabc55e2\"></iframe>","width":"100%","height":180,"duration":596,"description":"“AI is only as powerful as the critical thinking you apply to it. Combine it with real-world context, and you become unstoppable.” – Hema Dey\n\nWhat You’ll Discover Today:\nHow AI influences the entire business development process—from SEO to sales\nThe role of content in surfacing your business through AI-powered search\nWhy understanding macroeconomic context matters when crafting content\nThe best types of content converting today: Long videos and blogs\nHow to break down content into snackable insights that lead to conversions\nThe importance of human capital and specialized skills when using AI in marketing\nWhy sales and marketing need to work as one team—no more finger-pointing\nKey metrics to monitor in ad spend: CPC and ROAS\nKey Topics Discussed:\nAI as a guide for idea generation and problem discovery\nStrategic content creation for industries like law and manufacturing\nThe impact of current events on trust-building with prospects\nUsing AI to stay agile with messaging and adapt in real-time\nEliminating wasteful marketing habits and misaligned roles\nOptimizing advertising efforts to avoid budget drains\nSales-driven content creation informed by frontline experience\nLinks and Resources:\nSubscribe via Email: GetInsideBS.com\nListen on Spotify: Inside BS Show on Spotify\nListen on Apple Podcasts: Inside BS Show on Apple Podcasts\nCall Us: (305) 692-5531\nCall to Action:\n\nIf you're ready to align your marketing and sales with AI-powered insights, tune in to this episode and learn how to streamline lead generation and conversion—today.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}