{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"How Will AI Impact Sales and Marketing? | 772","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cabc55e2\"></iframe>","width":"100%","height":180,"duration":596,"description":"“AI is only as powerful as the critical thinking you apply to it. Combine it with real-world context, and you become unstoppable.” – Hema DeyWhat You’ll Discover Today:How AI influences the entire business development process—from SEO to salesThe role of content in surfacing your business through AI-powered searchWhy understanding macroeconomic context matters when crafting contentThe best types of content converting today: Long videos and blogsHow to break down content into snackable insights that lead to conversionsThe importance of human capital and specialized skills when using AI in marketingWhy sales and marketing need to work as one team—no more finger-pointingKey metrics to monitor in ad spend: CPC and ROASKey Topics Discussed:AI as a guide for idea generation and problem discoveryStrategic content creation for industries like law and manufacturingThe impact of current events on trust-building with prospectsUsing AI to stay agile with messaging and adapt in real-timeEliminating wasteful marketing habits and misaligned rolesOptimizing advertising efforts to avoid budget drainsSales-driven content creation informed by frontline experienceLinks and Resources:Subscribe via Email: GetInsideBS.comListen on Spotify: Inside BS Show on SpotifyListen on Apple Podcasts: Inside BS Show on Apple PodcastsCall Us: (305) 692-5531Call to Action:If you're ready to align your marketing and sales with AI-powered insights, tune in to this episode and learn how to streamline lead generation and conversion—today.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}