{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 78: The Beginners' Guide to Webinars (Part 1)","html":"","width":"100%","height":180,"duration":2431,"description":"\r\nWebinars consistently convert at a rate of 10 times the rate of email.\r\n \r\nWhat is it that makes them such a powerful sales tool?\r\n \r\nYou’ve probably been to at least a few yourself, especially in this age of busy-ness and occasional quarantine.\r\n \r\nThey can be amazing–full of awesome, helpful, free training! Or in the wrong hands, they can be terrible, super-sleazy sales pitches. Maybe you’ve seen some from both ends of that spectrum.\r\n \r\nSome business owners have even decided they want nothing to do with them because they’ve been tainted by sleaze.\r\n \r\nBut there’s no reason to throw the baby out with the bathwater. Just because some people misuse webinars and do them badly doesn’t mean that webinars themselves are corrupt. And they are still incredibly effective sales tools.\r\n \r\nDone well, a webinar should be a positive experience for you and your audience. You can share a lot of value and strengthen your relationship with them. When you do get to the sales pitch, it’s a logical and welcome next step for your viewers because they want more of what you’re offering.\r\n \r\nIn other words, you want to knock their socks off with your free content so that they’re eager to pay you for more!\r\n \r\nWith the right balance of information, relationship-building and a taste of the paid product–no sleaze!–you can harness webinars to grow your business.\r\n \r\nListen to the full episode to hear:\r\n\r\nThree key reasons why webinars work\r\nQuestions to help you clarify your offer so you get the right people in your webinar\r\nSix steps to take your webinar from zero to follow-up emails\r\nWhy you should focus on building your list ahead of a webinar instead of relying on ads\r\n\r\n \r\nLearn more about Gillian:\r\n\r\nJoin Startup Society (promo code: earnmore)\r\nGet on the waitlist for VALIDATE\r\nProfit Planning Challenge\r\nGet in touch!\r\n\r\n \r\nResources:\r\n\r\nCanva","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}