{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 01: How The Diamond Store Doubled Their £5 million+ ($8m) Online Jewellery Business By Introducing Product Videos","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cb440e60\"></iframe>","width":"100%","height":180,"duration":2559,"description":"The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers (and counting) since their inception in 2006. The Diamond Store are two time UK Jewellery Awards winners for “Jewellery E-tailer of the Year”. As at 2011 (3 years ago) their revenue was about £2 million ($3 million). They introduced product videos in 2012 and today revenue today is well over the £5 million ($7.9 million) mark. This podcast interview with their founder and CEO, Gary Ingram, discusses the growth path, customer acquisition, customer service and the future.\n\nhttp://2xmedia.co/podcast/ep01/","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}