{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Selling What's Possible","title":"Transforming Sales with AI: A Conversation Starter with EY’s Keith Mescha","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cb9e1ce9\"></iframe>","width":"100%","height":180,"duration":1228,"description":"This special episode features highlights from a fast-paced conversation between Polaris I/O’s Dave Irwin and EY’s Keith Mescha on how AI is reshaping the future of sales.\nRather than a linear discussion, this “best of” format pulls together the most compelling ideas from their wide-ranging talk,- including how AI can personalize outreach, streamline seller workflows, and spark change across complex sales organizations.\nKeith shares practical insights from his work at EY, emphasizing the real-world shifts already happening inside sales teams. This is the first in what will be a deeper ongoing conversation about modernizing sales with AI, so think of this as a powerful intro, not the final word.\n \nTakeaways:\n- AI isn’t just automating tasks, it’s unlocking smarter selling\n- Personalization is now table stakes\n- Cross-team collaboration is critical to getting value from AI\n- Early adopters inside companies can lead big change\n- Strategic leadership buy-in is what makes or breaks AI efforts\n- Culture matters: innovation has to be nurtured, not forced\n- The best AI tools surface the right signals at the right time\n- Sellers don’t need more dashboards, they need better context\n- Data without access is a dead end\n- AI can bridge insight gaps that sellers don’t even know exist","thumbnail_url":"https://img.transistorcdn.com/FPQrOeCCaBusfIgc9jhMHxn4hvWZR7Do1Qs95B4B83o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNjdk/M2JiYjViYjZkNjNi/ODlhOTE0MDg5ZjU3/Yjg1ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}