{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grow Good ","title":"Culture Is Built in Small Moments: Kirsten Moorefield, co-founder of Cloverleaf","html":"","width":"100%","height":180,"duration":2913,"description":"\nKirsten, co-founder of Cloverleaf, breaks down how a simple belief—that work should be meaningful—shapes everything from hiring to product design.\nCloverleaf was built to solve a specific gap: personality assessments create awareness, but rarely change behavior. Their AI coach brings that insight into daily work, helping people navigate feedback, conflict, and team dynamics in real time. At the core is a focus on self-awareness as the foundation for how people work together.\nThe conversation goes beyond product into operating decisions. Kirsten explains why they hire for belief alignment—not just values—how culture is built through small, repeated interactions, and how systems like Bonusly reinforce those behaviors. She also shares the harder tradeoffs: building an AI category before the market was ready, resisting easier paths to revenue, and navigating layoffs while maintaining trust.\nThis is a case study in designing a company where beliefs show up in how work actually happens.\n\nWhat You’ll Learn\n00:46 – How Cloverleaf turns personality insight into daily behavior change\nWhy most assessments fail in practice—and how real-time coaching helps people navigate feedback, conflict, and team dynamics.\n03:16 – Why self-awareness is the foundation for better teams\nHow understanding your own tendencies—and others’—reduces friction and improves how work actually gets done.\n06:55 – Why culture is built in small moments—not values on a wall\nHow everyday interactions (meetings, 1:1s, feedback) shape psychological safety and team performance.\n08:30 – Work as a gift: the belief driving how Kirsten leads\nHow viewing work as meaningful—not a slog—changes expectations, energy, and how people show up.\n11:08 – Why you can’t train people to care\nWhat breaks when you hire for skills alone—and why belief alignment matters more than “values fit.”\n14:30 – How to hire for belief alignment\nThe interview approach Cloverleaf uses to identify whether candidates already live the values....","thumbnail_url":"https://img.transistorcdn.com/4_W9iNxov8TbmJi0hwOHIXG4gxg89YSz70tugMNyhMg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZjEy/ZjJiMmJhNTdiZTI0/MGU1YzdmNzdmOGZk/ZjlhMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}