{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"Measured Opinions #9: Is attribution modelling important?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cbbd0157\"></iframe>","width":"100%","height":180,"duration":1537,"description":"This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.\r\nDocumentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. \"Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s).\"\r\nIn other news, Dan gets a new skateboard and Dara goes out singing!\r\nLeave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.\r\nThe post Measured Opinions #9: Is attribution modelling important? appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}