{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 296: Is PINTEREST Still a Viable Marketing Strategy in 2025? (w/ Heather Farris)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cbc81f59\"></iframe>","width":"100%","height":180,"duration":2601,"description":"In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.Key takeaways include:- The importance of authentic content in the age of AI- Navigating Pinterest's algorithm updates- Effective pinning strategies and board optimization tipsTune in for actionable advice to boost your Pinterest marketing efforts!Chapters:0:15: Introduction to Pinterest1:50: The AI Impact on Pinterest2:56: Navigating AI Content Challenges6:37: Pinterest Algorithm Updates11:06: Effective Pinterest Strategies19:49: Repurposing Content for Pinterest23:27: The Start, Scale, Succeed Virtual Conference26:41: B2B and Informational Content on Pinterest38:04: Simplifying Your Pinterest Workflow39:24: Tools and Resources for Pinterest Marketing41:46: Services Offered by Heather FarrisWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind:...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}