{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 296: Is PINTEREST Still a Viable Marketing Strategy in 2025? (w/ Heather Farris)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cbc81f59\"></iframe>","width":"100%","height":180,"duration":2601,"description":"In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.\nHeather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.\nWhether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.\nKey takeaways include:\n- The importance of authentic content in the age of AI\n- Navigating Pinterest's algorithm updates\n- Effective pinning strategies and board optimization tips\nTune in for actionable advice to boost your Pinterest marketing efforts!\nChapters:\n0:15: Introduction to Pinterest\n1:50: The AI Impact on Pinterest\n2:56: Navigating AI Content Challenges\n6:37: Pinterest Algorithm Updates\n11:06: Effective Pinterest Strategies\n19:49: Repurposing Content for Pinterest\n23:27: The Start, Scale, Succeed Virtual Conference\n26:41: B2B and Informational Content on Pinterest\n38:04: Simplifying Your Pinterest Workflow\n39:24: Tools and Resources for Pinterest Marketing\n41:46: Services Offered by Heather Farris\nWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.\n\nHave you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!\n\nFREE Resources to Grow Your Online Business:\nGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ \nWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan \nWork with Gillian Perkins:\nApply for $100K...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}