{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Ben Kaplan on expanding your niche","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cbcd833a\"></iframe>","width":"100%","height":180,"duration":2134,"description":"Ben Kaplan of Plnt Burger is taking the fight for burger supremacy to the streets. He’s a man that isn’t content with owning the vegetarian fast casual market. He wants to cannibalize the whole burger industry. Today’s conversation gets right to the heart of what matters most to our consumers. Ben’s idea is to win hearts and minds by winning their bellies first.\nFor more information on Plnt Burger, visit https://www.plntburger.com/.\n____________________________________________________________\nFull Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.\nWe have a lot more content coming your way! Be sure to check out our other shows:\nRestaurant Marketing School\nRestaurant expert videos & webinars","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}