{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Get It, Together","title":"Why the Biggest Partner Is Not Always the Best Partner","html":"","width":"100%","height":180,"duration":2616,"description":"Growth in partnerships rarely comes from pursuing every opportunity. It comes from knowing which opportunities are worth pursuing in the first place.\n\nAs partner teams gain access to more data, better tooling, and more potential integrations, prioritization becomes just as important as execution. \nAndrew Massad, Head of Strategic Partnerships and Alliances at Mixpanel, joins PartnerStack CMO Tyler Calder to discuss how he combines data, customer insight, and cross-functional collaboration to shape partnership strategy. Drawing on 15 years of experience across product marketing, sales, and partnerships, Andrew explains why partner recruitment should start with the ideal customer profile, how technographic data uncovers stronger integration opportunities, and why the largest partner isn't always the right one.\nThey also discuss the gap between total addressable market and realistic execution, how to build partnership plans that teams can actually deliver, why experimentation often creates better outcomes than perfect planning, and how AI can support strategic thinking without replacing sound judgment.\nYou’ll learn:\nHow to begin partner recruitment with your ideal customer profile\nWhy the largest partner may not create the strongest growth opportunity\nHow to turn broad market potential into a focused execution plan\nWhat existing customer data may fail to reveal about demand\nWhy speed, experimentation, and learning matter more than perfect forecasts\n\nJump into the conversation:\n(0:00) Why missing capabilities lose sales\n(1:00) Andrew Massad’s path into partnerships\n(4:00) Operating partnerships like a general manager\n(7:00) Meeting cross-functional leaders where they are\n(12:00) Moving from partner volume to quality\n(14:00) Starting partner recruitment with customer data\n(19:00) Prioritizing integrations and strategic partners\n(24:00) Turning TAM into a realizable market\n(28:00) Choosing execution over extensive planning\n(33:00) What your data is not showing\n(36:00)...","thumbnail_url":"https://img.transistorcdn.com/yGBcSNGTfUzcszyTWC6BlP--h1XH8_DC4OG_Lef_43I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTAw/ZmQ4ODc3ZGZiOWJh/Yzc0MzY5Njg0MWJj/YjgzMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}