{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cc5d7777\"></iframe>","width":"100%","height":180,"duration":2755,"description":"Guiding you through the world of growth, performance marketing, and partner marketing.\nWe sit down with growth and marketing leaders to share tests and lessons learned in business and life.\nHost: Tye DeGrange\nGuest: Tamara Adlin\nHype man & Announcer: John Potito\nTimestamps:\n00:00 Introduction \n01:07 Tamara Adlin, expert in user experience, introduced\n02:00 Defining affiliate marketing and performance marketing\n03:12 Importance of user experience in affiliate marketing\n04:49 Benefits and challenges of affiliate marketing\n06:06 UX team's struggle with marketing complexity\n07:46 Marketing's role in attracting customers to product\n09:27 Convergence of departments for better alignment\n11:10 Challenges of executive misalignment in decision-making\n12:36 Balancing new customer acquisition and long-term value\n14:01 Lack of alignment and support for initiatives\n15:10 Involving UX professionals earlier in product design\n16:01 UX professionals helping executives make informed decisions","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}