{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Pre-Con Recon Podcast","title":"Why Purpose-Built Rentals Need Purposeful Marketing | Pre-Con Recon Podcast Ep. 5","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cc7b84e3\"></iframe>","width":"100%","height":180,"duration":2128,"description":"In this episode of the Precon Recon podcast, host Justin Frenette speaks with Kayleigh Johnson, the Director of Marketing at Peterson, about her journey in real estate marketing, the evolving landscape of the industry, and the importance of community and lifestyle in branding. They discuss market trends, the shift towards purpose-built rentals, and the significance of building relationships and mentorship in the real estate sector. Kayleigh shares insights on how to differentiate products in a competitive market and the need for a holistic approach to marketing that focuses on the human experience.00:00Introduction to Real Estate Marketing03:07Career Journey and Unexpected Opportunities05:47Building Relationships in the Industry07:47Finding the Right Fit in Real Estate08:54Peterson's Evolution and Future Plans09:33Introduction to Peterson's Vision12:24Exciting Developments in Burnaby15:32Market Trends and Shifts in Real Estate18:41The Evolution of Rental Properties21:44Branding and Marketing Strategies in Real Estate24:30The Role of Internal vs. External Teams27:28Disruption and Opportunities in Real Estate Tech30:35Building for Families in Rental Markets33:35Advice for Real Estate ProfessionalsBrought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/","thumbnail_url":"https://img.transistorcdn.com/CE2DajxAC6GaYKlvgBb_FHeQ1QMuBEpYECdU0pE7Uj8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MzIw/NWNhNzY1NWQ5M2I2/NDJkYzk0ZTc4MTI3/OTE0Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}