{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Revenue Formula","title":"Why most AI in your GTM is BS","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cc83011c\"></iframe>","width":"100%","height":180,"duration":3013,"description":"AI in go-to-market is mostly bullshit.\nIn this episode, Toni talks with Koen Stam, a senior sales leader at Personio and creator of GTMOS. They break down where AI is actually helping in sales, marketing, and customer success, and where it’s falling apart.\nThey talk about why “AI SDRs” don’t live up to the pitch, why outbound emails generated by AI are useless without context, and why most teams don’t have the data or workflows to make AI perform. Koen shares how he uses AI at Personio for tasks like research, call prep, and churn prediction, and why the fundamentals still matter more than hype.\nVisit Personio: https://www.personio.com/\nRead Koen's Substack: https://koenstam.substack.com/\nLearn more about Attive: attive.ai ","thumbnail_url":"https://img.transistorcdn.com/DMuhghEJZ17WlhyvrXuoNBnVHDhg7E0UEG1sgnQmrd8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODRm/NDY3YzYxZDcxYWRj/ODc5NmJmYmIxMzk5/OGJhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}