{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In Search of Catholic School Excellence","title":"School Marketing the Right Way – with Brendan Schneider Why Identity Matters More Than Buzzwords","html":"","width":"100%","height":180,"duration":2232,"description":"School Marketing the Right Way – with Brendan Schneider\n Why Identity Matters More Than Buzzwords\n\n\nIn this episode, Thomas sits down with marketing strategist and former school administrator Brendan Schneider of SnyderB Consulting to discuss one of the biggest challenges facing Catholic schools today: how to clearly communicate what makes a school worth choosing.\n\nFrom websites that try to say too much to schools that struggle to define their identity, Brendan shares practical insights on how principals can rethink enrollment, retention, and school marketing in a rapidly changing educational landscape.\n\nThe conversation explores:\nWhy schools must identify what truly makes them different\nHow generic messaging hurts enrollment\nWhy retention may matter more than recruitment\nThe importance of defining a clear school identity\nSimple exercises principals can use immediately with staff and families\nHow AI and strategic conversations can support school leadership\n\nWhether your school is thriving, struggling with enrollment, or simply trying to clarify its mission, this episode offers practical and encouraging ideas for building a school culture and message that families genuinely connect with.\n\nAbout Schneider B Media:\nYou Were Hired to Build Relationships with Families. Not to Become a Google Ads Expert.\nI spent 28 years working inside schools in admissions, marketing, and enrollment. I know what it is like to be told to \"increase inquiries\" while also managing tours, writing newsletters, driving the van, and cleaning up after a sick kid at lunch.\nThat is why I built the Fractional Digital Marketer program. You get a full digital marketing team without hiring anyone. We handle the strategy, execution, and optimization. You focus on what you do best: connecting with families.\n\nSchool Marketing the Right Way - Book \nRead more of Brendan’s work on Linkedin\n\nTo get your School Identity & Marketing Reflection Toolkit, please visit us here.\n\nIf you need help implementing...","thumbnail_url":"https://img.transistorcdn.com/sSco2Jvk1BY91GkQlFbOnx_OkC6eUcBjgMcq2UanGmo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MWY3/NDc4OGMxMjdlMTg1/NjQ0ZGQ0MDgxMmVk/NmQwMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}