{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"Grit & Graphics: Ballistic Arts' Tale of Growth","html":"","width":"100%","height":180,"duration":2183,"description":"Join Brian Mattocks as he unravels the inspiring journey of Ted Lau, the mastermind behind Ballistic Arts. From videotapes to lead gen, discover how passion and adaptability propelled a small garage startup into a thriving B2B marketing agency. Tune in for Ted's candid storytelling packed with actionable insights and a dash of entrepreneurial spirit.Here are a few of the topics we’ll discuss on this episode of Hard to Market Podcast.Garage beginnings to B2B leadsCreativity in business growthImportance of adapting skillsBalancing art with businessTeam building and leadershipResources:Ballistic ArtsPodcast ChefYou Know TedTraction by Gino WickmanConnect with Ted Lau:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:10:47 - And it's really fun, that leadership part of it, you can be very creative doing fun things for your team. Like we did for our 20th anniversary at Ballistic Arts, we hired a top chef winner, you know, the show Top Chef. So that we hired the, I think he was like the 2017 or 2018 winner. And he took us out in the middle of nowhere. I live in Vancouver, Canada, as I said, in the middle of nowhere in British Columbia where there's a bunch of forest fires the year before. And we went out to like all these burnt trees for stuff to pick morel mushrooms. We did a team building thing picking morel mushrooms. And then he parked us along a creek in the middle of nowhere and he cooked us a seven-course meal along a creek, right? It was, and that is something that you can still be creative. You can find really cool things that like people will remember for the rest of their lives. Like, oh, my work took us here with a chef and all that kind of stuff. So that kind of stuff, you can be creative. Now, in terms of the business, like ballistic arts, are we creative?18:45 - Another thing that one of my video directors would tell his creative team is that, look, at the end of the day, if you wanna be an artist, you can do that on the side. But...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}