{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Real Business Conversations with Kinore","title":"Commercial Acumen in Medtech","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ccd354c8\"></iframe>","width":"100%","height":180,"duration":2857,"description":"Bringing life-saving medical innovation to a regulated market is fraught with complexity, risk, and massive commercial barriers. The challenge is balancing technical perfection with the difficult business realities of scaling, fundraising, and exit planning.\nThis episode unpacks the journey of turning personal purpose into a profitable, high-impact medical technology business. \nWe discuss the crucial differences between medical knowledge and commercial acumen, the importance of building trust, and securing investment in a slow-moving sector.\nLarissa Feeney welcomes Brian Bailey, the CEO of Harmony Hybrid. Brian is a 25-year veteran of the medical technology sector who has successfully built, scaled, and exited multiple businesses in this demanding industry.\nTHINGS WE SPOKE ABOUT\nCommercial acumen harder than medical knowledge\nBuild respect by knowing limits\nPrepare documents to minimise due diligence\nCreating products to avoid child heart surgery\nNeed patience, perseverance, and right people\nGUEST DETAILS\nBrian Bailey is the CEO of Harmony Hybrid. He has over 25 years of experience in cardiology device distribution and sales in Ireland. Brian is an expert in commercial strategy and navigating regulated markets, having successfully sold his family business, Bailey Medical Limited, and his subsequent distribution company, Medilex Limited\nConnect with Brian:\nCompany Website - https://harmonyhybrid.com\nABOUT KINORE - AWARD WINNING ONLINE CHARTERED ACCOUNTANTS\nKinore is an award winning and innovative online Chartered Accountancy service that takes away the worry and headache of running your own finance and related business services functions. Kinore’s services include:\nAccountancy Services\nAnnual Compliance & Year-End\nOnline Bookkeeping Services\nVAT Returns\nPayroll Services\nManagement Accounting\nXero Conversion & Training\nCompany Secretarial Services\nCompany Formation Ireland\nCompany Secretarial\nVirtual Office\nBond for Non-EEA resident Directors\nRegistration Of...","thumbnail_url":"https://img.transistorcdn.com/TlgeaVA0Jvq7DleNNeuvKF92r_l83E33H_PIQJ_fP1k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wN2Yw/MTM5ZDI5NDBkNzJj/NWQ2NmFhNzUyMWI0/YmYyNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}