{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The LAB with Bryon Ellington","title":"From Camera-Shy to YouTube Powerhouse: Real Estate Video Strategy with Mike Sherrard","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cd0fb732\"></iframe>","width":"100%","height":180,"duration":1754,"description":"🎙️ Welcome to The LAB: Mike Sherrard – From Engineer to YouTube Real Estate Authority, Powered by eXp University\nIn this episode of The LAB, we sit down with Mike Sherrard, a former engineer turned top-producing real estate agent and global attraction leader at eXp Realty. Mike shares how he built a high-converting YouTube strategy to scale his real estate business, overcome fear of video, attract clients and agents across borders, and leverage AI + intent-based content to dominate search and grow his brand.\n💥 What You’ll Learn in This Episode\n✅ How Mike went from $2,500 in the bank to top global recruiter using YouTube\n✅ The psychology of visibility and why imperfection builds trust\n✅ Call-to-action frameworks that convert YouTube views into closings\n✅ The difference between interest-based vs. intent-based platforms (and why YouTube wins)\n✅ How to use AI tools for keyword research, SEO optimization, and video scripting\n✅ The exact cadence, structure, and video types (relocation, lifestyle, market updates, tours)\n✅ How Mike scaled his content using Fiverr, VAs, and a full-time social media manager\n✅ Why market reports and property tours attract seller leads at scale\n📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.\n🗓️ This Week on The LAB: Join Mike Sherrard as he unpacks his full YouTube and content playbook from beginner gear and mindset to elite-level strategy, automation, and audience conversion.\n🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.\n🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.\n📱 Available On:\nWatch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms\n🎧 Follow Us:\nInstagram: @TheLABPodcast\nYouTube: The LAB Podcast\nWebsite: www.TheLABPodcast.com\n#realestatesuccess...","thumbnail_url":"https://img.transistorcdn.com/kXJWEDwz55WHQgs4cJfFr1XlrSr5OFNX-M8xvnFSxzc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNTE2/YWRiNmQ1YmUxZGZj/YzRiNmZlMGQ5NThh/MzI0OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}