{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Stress less tactics on not being specific about flower choices with customers","html":"","width":"100%","height":180,"duration":2456,"description":"Today we are going to talk about something I often see flower friends stressed out at the wholesalers about.  Promising flowers that are difficult or hard to get or are finicky flowers to deal with can often cause stress during the consultation process, the planning process, pickup day and delivery day.  Often that stress can suck the life out of your wedding floral journey.  The first thing we will discuss is why we shouldn't promise specific flowers.  There are so many things out of a florist's control when it comes to procuring specific flower choices.  Limited availability, weather, transportation issues, bugs, customs issues, pricing fluctuations and so much more can really throw off a wedding if things do not come in as planned especially when a couple is expecting something.  I very plainly explain to my couples that I do not guarantee specific bloom and I explain to them why.  But I do not dwell on what could be proceed as a negative rule- I flip this in a positive manner to the couple.  There can be so much benefit to having the autonomy to pick the best flowers for their wedding, everyday flowers or whatever flower event you are working on.  I will tell my couples about unicorn flowers that without the ability to look for the best flowers possible often would leave limited availability, limited seasonality or potential amazing finds from flower farmers or farms that normally are not often available.  In proposals I put example blooms but label them like that with a notation that things are based on availability and have verbiage surrounding flower choices in my contract.  Another thing I touch on with my couples with difficult color palettes that substitutes can be difficult and that neutrals may need to be brought into the color palette.Then when you are going to try for your customer or yourself to source difficult blooms.  A couple tips to help try and source hard to find blooms, unicorn flowers are getter pricing in general.  My first tip is to not...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}