{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"How to Make Your Marketing Actually Lead to Inquiries","html":"","width":"100%","height":180,"duration":1100,"description":"You can post consistently, create beautiful work, get likes, rack up views, and still wonder why the inquiries are not coming in.Because marketing is not just about being seen.It is about creating a clear path that helps the right person notice you, understand what you do, trust you, see themselves working with you, and know exactly what to do next.In this episode, Jeni breaks down how to make your marketing actually lead to inquiries instead of simply creating more noise online.She starts with one of the biggest marketing mistakes florists make: measuring success by likes, followers, and views instead of looking at what actually matters. Did the content lead to a website visit? An inquiry? A consultation? A booking?Your marketing does not need to go viral. It needs to reach and convert the right people.Jeni also explains why clarity matters. Someone who lands on your Instagram or website should immediately understand what you do, where you work, who you serve, what you specialize in, and how they can work with you.She walks through why your portfolio needs to match the work you are trying to book, why pretty flowers alone are not enough, and why trust-building content is essential. Education, testimonials, behind-the-scenes content, process, pricing context, personality, expertise, and social proof all help potential clients feel safer saying yes.Jeni also explains why calls to action need to be obvious, why your inquiry process should be ridiculously easy, and how pricing transparency can help filter out poor-fit leads before they take up your time.And marketing does not stop once the inquiry lands in your inbox.Your response time, brochure, consultation process, follow-up, proposal, positioning, and sales skills are all part of the conversion path.The goal is not simply to get more inquiries.The goal is to create more right-fit inquiries—and then have a process that turns those inquiries into bookings.In this episode, Jeni talks about:Why likes and views are...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}