{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Daybreak","title":"Can Adani do with apples what Mahindra did with grapes?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cd31c6c7\"></iframe>","width":"100%","height":180,"duration":836,"description":"Adani started buying apples in Himachal Pradesh two decades ago. Not because it wanted to be in the fruit business — but because it wanted to own the cold chain that nobody else was building.Now the India-New Zealand free trade agreement is about to test Indian apple growers like never before. New Zealand yields 50 to 70 tonnes per hectare. Himachal Pradesh averages 7 to 8.Adani just expanded into cherries, plums, and peaches — fruits even more perishable than apples. The bet is the same as it always was: whoever controls refrigeration, controls the market.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.","thumbnail_url":"https://img.transistorcdn.com/uPitovxKRYBGX6AWg9UrET6s3nAdkS-Ci9uZvsZj7vk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODhl/ZWM4NmEwZTcxZjZk/MDRlYjAzNTNkMjJi/ZGQ2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}