{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: The OB/GYN Formulating Pharmaceuticals for Period Care - Margo Harrison of Wave Bye","html":"","width":"100%","height":180,"duration":2212,"description":"In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Margo Harrison, founder and CEO of Wave Bye — a menstrual health company developing a proactive, OB/GYN-formulated treatment for period pain and bleeding. Margo is a board-certified OB/GYN, former NIH-funded academic researcher at the University of Colorado, Planned Parenthood provider, and founder of a femtech consulting firm that served over twenty venture-backed women's health companies. She brings a rare combination of clinical expertise, research credentials, and startup experience to one of the most underserved categories in consumer health.Wave Bye is not a supplement and it is not a conventional OTC pain reliever. It is a pharmaceutical-grade product designed to be taken premenstrually — before the pain and bleeding start — shifting women from a reactive approach to their period to a proactive one. With an FDA meeting on the horizon and a pipeline that could reach market as early as 2027, Margo is building something that has never existed before in the over-the-counter space.Caitlin and Margo get deeply personal in this one — from Caitlin's own experience with PCOS and the impact of Wave Bye's Bioregularity supplement on her cycle, to what it means to grow up never having been taught to track your period, to why TikTok has done more for women's health than medical school curriculums ever did. Margo also walks through the science behind her formulation, what it actually means to seek FDA approval for a drug versus selling a supplement, and why she views the FDA meeting not as something to fear but as the next move in the game.Listen in as they cover:Why bodily autonomy begins with understanding your menstrual cycle — and why that matters for human potentialHow Inositol works for PCOS and why it outperforms Metformin in Canadian clinical guidelinesWhat makes Wave Bye different from everything else on the market: timing, formulation, and packagingThe difference between a reactive...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}