{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Managing Free Trials for Your B2B SaaS","html":"","width":"100%","height":180,"duration":213,"description":"After you've launched your SaaS, they key will be to get people to use it so you can measure the strength of your value proposition.\nSo how do you do that?  Well, a free trial is a great way to convert prospects into users.  Let's talk about how to manage free trials to be able to do this.\nFree product-market fit email course - https://nxtstep.io/fit\nEpisode Transcript\nHey folks, Sean here, and today what I want to talk to you about is managing the process of getting people to access your product. Tested out, especially in the beginning through things like free trials, for example, and how in particular to organize that. So most users these days are familiar with being able to access products and try them out, especially on the earlier side, especially if they're going to be low touch micro SaaS type applications.\nAnd most are looking for opportunities to kind of try before they buy, so to speak. So I would say a good rule of thumb is the more low touch your product is, the more likely users want to try to actually experience it before they ultimately pay for it. Now, that's not always the case. That's not a hard and fast rule, it's just a guide.\nIn this case, the product I'm working on for podcasters is something that I think people are looking for more of an opportunity to try out with a free trial. And the reason why I know that. When I launched version one, I knew I wanted to incorporate something like that, but once version one was out there, it was paid.\nEssentially it was pay walled in order to gain access, and I had some people going to it but not converting right away. So that gave me a little bit of an indication. I did a few other things to learn a little bit more, but I wanted to implement a free. Set up regardless. So that's what I've done. Now, when it comes to your free trial and how you manage that, there's a couple different options to consider.\nThere's, do I just let people gain access to the product seemingly immediately, and then if so, do I...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}