{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 72: How to Be the Go-To Brand in Your Industry with Hillary Weiss","html":"","width":"100%","height":180,"duration":2653,"description":"\r\nDoes your brand express your point of view? Or does it just tell people what you do?\r\n \r\nIf you want to position yourself as the go-to person in your industry–to become a brand people look up to, that they know, like and trust–you have to know what makes you different from everyone else doing the exact same thing you do.\r\n \r\nYour personality, your skills, your history, your world view, those are the things that no one else has that will make you the person everyone suggests when someone needs to hire in your industry.\r\n \r\nToday, I’m talking to Hillary Weiss about what it takes to go from thinking there’s not much special about how you do things, to building your brand on your unique approach.\r\n \r\nHillary Weiss is the creative director, positioning coach, and founder of Statement Piece Studios. She's also the cohost of the cult favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW).\r\n \r\nHillary has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos.\r\n \r\nNowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.\r\n \r\nListen to the full episode to hear:\r\n\r\nWhy your business and your brand are not the same thing\r\nWhy starting with “nah” can unleash creative energy that refines your point of view and leads to perfect fit clients\r\nHow getting vulnerable will make your positioning stronger\r\nFive practical steps to begin refining and building your unique position\r\n\r\n \r\nLearn more about Hillary Weiss:\r\n\r\nHillaryWeiss.com\r\nInstagram: @hcweiss\r\nTwitter: @hcweiss\r\nHillary and Margo Yell at Websites\r\nStatement Piece Framework\r\n\r\n \r\nLearn more about Gillian:\r\n\r\nJoin Startup Society (promo code: earnmore)\r\nProfit Planning Challenge\r\nGet...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}