{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What’s Up, Wake","title":"How Shibumi Shade Took Over the Beach with Dane Barnes","html":"","width":"100%","height":180,"duration":1691,"description":"How Shibumi Shade Became North Carolina’s Unofficial Beach Flag | 10 Years of a Homegrown Idea\nAhead of the July 4th beach rush, the episode features Dane Barnes, co-founder of Shibumi Shade, reflecting on the company’s 10-year rise from a DIY, wind-powered shade prototype made from hardware-store materials to a common sight on North Carolina beaches. Barnes explains how he, his brother Scott, and friend Alex—without sewing or product experience—built early shades for their own family trips to Emerald Isle, began taking orders in 2016, and later grew into a Raleigh-based business with defined roles across sales, operations, and marketing. He shares the meaning of “Shibumi,” discusses the Quiet Canopy and the shift from local manufacturing to overseas production, clarifies misconceptions about beach bans, and highlights new products including the Shibumi Chair and the Park Vista shade for grass.\n00:00 Sponsor Messages\n01:44 July 4 Beach Setup\n02:53 Origin Story Prototype\n05:13 From Hobby to Orders\n06:15 Meaning of Shibumi\n06:55 How the Shade Works\n08:09 Founders and Roles\n09:51 Manufacturing and Quiet Canopy\n10:44 Beach Bans Explained\n14:26 Becoming a Must-Have\n15:23 New Colors and Editions\n17:05 Why Raleigh Base\n18:07 Lessons in Entrepreneurship\n19:54 New Products Park and Chair\n23:06 What's Next and Brand Magic\n24:50 Lightning Round Favorites\n26:59 Where to Buy Closing","thumbnail_url":"https://img.transistorcdn.com/3FPpkJ7JIRSxqmup6bUJfqr8_rMrqpK7grf9C8PwVsk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNmM5/OWRmY2Y4NDg0ZDEy/YjlmZjdkZDdhNDI2/OTJiZC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}