{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Honing In","title":"When Coffee Becomes Your Career: From Barista to Author with Morgan Eckroth of Morgan Drinks Coffee","html":"","width":"100%","height":180,"duration":2604,"description":"As a lover of coffee, books, and creatives who dare to share their work with the world, today’s guest is a literal dream come true! Morgan Eckroth, a Portland-based barista and creator who has amassed nearly 8 million fans sharing coffee tutorials, inventive drink recipes, and barista stories online, is here today to talk about their new book, Coffee, For Here.\nAfter landing a job at their local coffee shop as a teen, Morgan fell in love with both coffee and the hospitality involved in becoming a beloved neighborhood barista. Eventually, Morgan would take their talents out of the coffee shop and onto the stages of the world of barista competitions, winning the title of U.S. Barista Champion, 2022 World Barista Runner-Up, and two-time U.S. Barista Runner-Up.\nKnowing that not everyone can dedicate their life to learning the art of a perfect pour-over, Morgan wrote Coffee, For Here, a practical handbook and a guide to building real coffee skills at home. Today, Morgan joins me to talk about tender memories of coffee, what it takes to go from barista to content creator to published author, and how they have distilled their love of coffee into a blooming career. \nYou’re going to want to brew a fresh cup for this one!\n\nTogether, we hone in on:\nMorgan’s ever-evolving content journey, starting with their signature Barista sketches\nHow the COVID Pandemic impacted their experience in the service industry, and eventually moved their work online\nDeciding which parts of their process are for the public, and what should be kept private\nThe barista competition track and making it all the way to the global stage\nBehind-the-scenes details about their book-writing process, especially the extensive recipe testing process\nWhy their new book, Coffee, for Here, is about so much more than coffee itself\n\nMore from Morgan:\nInstagram: @morgandrinkscoffee\nTikTok: @morgandrinkscoffee\nYouTube: @morgandrinkscoffee\nWebsite: https://morgandrinkscoffee.com\nNewsletter: Coffee for Here on Substack...","thumbnail_url":"https://img.transistorcdn.com/ckd6diQYB3N3rCUx2hR2jNynveiq3YqtMeSjppbiK-k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYzU5/YWU0N2JiOTI4NDZm/ODdmNGY5Y2VjMGVl/YTZmZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}