{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"Why Farming Beats Hunting In The Drinks Trade | Chris Maffeo & Philip Duff | Bottom-up Cut #008","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cda1da73\"></iframe>","width":"100%","height":180,"duration":815,"description":"Philip Duff is Founder of Old Duff Genever and Liquid Solutions.\n\n“I’m much more of a farmer before being a hunter,” says Chris Maffeo.\n\n00:00 Why do beer and spirits require fundamentally different sales mindsets?\n00:16 Why does shelf life turn a brand builder into “a farmer before being a hunter”?\n01:46 How do sales reps treat distribution points like sharks chasing an incentive deadline?\n04:09 Why do drinkers default to the safe, familiar brand when they do not know a category?\n06:40 How did lockdown turn casual drinkers into genuine spirits enthusiasts?\n07:54 Why has New York gone martini crazy, and what is the risk of losing the classic recipe?\n12:31 Why is Scotch single malt suddenly a better deal than Bourbon?\nFind all episodes featuring Philip Duff at themaffeodrinkspodcast.com.\n\nBottom up.","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}