{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Marketing Metrics & Moxie: A Candid Conversation","html":"","width":"100%","height":180,"duration":2992,"description":"Dive into a riveting session with Matt Butler Co-founder & CEO of Bonsai as he unpacks the world of precision marketing. This episode explores the intricate dance between analytics and agency success, from the struggles of justifying ad spending to leveraging first-party data—a candid look at what fuels motivation and discipline in business and beyond.\n\nHere are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.\n\nSEO and web design referrals\nLeveraging first-party data\nScaling up with Overstory\nTruth about incrementality in ads\nBuilding motivation and discipline\n\nResources:\nBonsai\nDevNoodle\nThe Book of Why\n\nConnect with Matt Butler:\nLinkedIn\n\nConnect with our hosts:\nJosh Hoffman - LinkedIn\nAlex Garashchenko - LinkedIn\n\nQuotables:\n34:02 - I would argue the ones, a lot of the people that have right to complain and don't end up being the most successful people that you meet typically. And I totally agree with you. I've always had this rule for myself of, you know, if you're gonna complain, either do something bad or shut your mouth, you know, like we don't have time for that.\nAlex: Yeah, 100%. You gotta look for the solutions right away. Like you spend your time complaining. It's just, I know Josh has this thing, he calls it stress-free shampoo. But you should basically, without going into, unless Josh, you want to, but you surround yourself with this like negative thought as you're complaining about the things and you just, you get into the cycle of consistently thinking about it instead of like, I gotta get out of this. What's the solution? Let's just focus on that.\nJosh: Yeah\nMatt: Failing is painful and a lot of people, like, I failed constantly, right? And it sucks. And you can put complaining on as a way to like, give yourself an excuse to not feel so bad about those failures\n28:05 - Josh: Maybe we should have another podcast just called Fucking Motivation.\nMatt: Yeah, no, I do like, there's a, there's probably a market...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}