{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RetailCraft - digital retail, ecommerce and brands - Retail Podcast","title":"RetailCraft 59: \"Spreading Positive Energy\" - Shani Higgs of PerfectTed","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/cdf4fe6e\"></iframe>","width":"100%","height":180,"duration":2379,"description":"This episode examines how PerfectTed has introduced ceremonial-grade matcha to the mainstream UK market, covering product origins, retail strategy, lessons from Dragon's Den, and building a challenger brand in the FMCG sector. The conversation touches on the history of matcha, the reality of category management, and making niche products accessible to a wide consumer audience.\r\n\r\nPerfectTed (www.perfectted.com)\r\n\r\n\r\nSold in major retailers including Tesco, Sainsbury’s, Holland & Barrett, Planet Organic, and Ocado.​\r\n\r\n\r\nStocked nationally in coffee chains: Joe & the Juice, Black Sheep Coffee, and Café Nero.​\r\n\r\n\r\nProduct range covers organic, ceremonial-grade matcha powders and sparkling matcha energy drinks (with three flavours, including Great Taste award winner).\r\n\r\n\r\nSourced from single-origin growers in Japan, using young, shade-grown leaves.\r\n\r\n\r\nEvery batch is handpicked, stone-ground, vegan, gluten-free, organic, and non-GMO, with 68mg caffeine per serving.\r\n\r\n\r\nThe brand was featured on Dragon's Den in 2022, receiving investment offers from all five Dragons and accepting Steven Bartlett’s offer. Full episode on YouTube (https://www.youtube.com/watch?v=Wpwc1GqehZU) and Stephen Bartlett's follow up video (https://www.youtube.com/watch?v=DCcDNArBASw).\r\n\r\n\r\nCo-founder Marisa brought her personal focus on ADHD and anxiety to the energy drink formula, aiming for clean energy without jitters or crashes.\r\n\r\n\r\n\r\nEpisode Topics & Timestamps\r\n\r\n\r\n00:00—Opening\r\n\r\n\r\n00:59—Introduction to Shani, her career move, and the PerfectTed mission\r\n\r\n\r\n02:34—History and basics of matcha; ceremonial vs. lower grades\r\n\r\n\r\n05:00—PerfectTed’s retail and coffee chain distribution\r\n\r\n\r\n08:30—Sales career progression and negotiation insight\r\n\r\n\r\n11:00—Dragon’s Den: pitch day and investment outcome\r\n\r\n\r\n12:30—Post-Dragon’s Den impact and rapid growth\r\n\r\n\r\n15:30—Brand identity, consumer niche, and quality promise\r\n\r\n\r\n16:30—Retail trading, innovation, and working with buyers\r\n\r\n\r...","thumbnail_url":"https://img.transistorcdn.com/VtMeM9x57oIyPtseCP2dq_HPum19jYWt97L3UTRpo8A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYmFh/YmZlNTFiNTlhYjc2/ZDQ0MDYxNzIyNjlm/NjA0Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}