{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ce00eecc\"></iframe>","width":"100%","height":180,"duration":1072,"description":"Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares:How to test new products without pressure.How to turn slower months into growth opportunities.Tips for launching a campaign with what you already have.How they use text in the sales process.Show Notes & Links[4:02] What are the benefits of building a product before a brand?[7:32] How to map out and plan your year.[8:35] When did Valentine’s Day planning start?[10:20] Using what you already have to create a campaign.[11:38] How do you think about text vs. email?The Ecommerce Marketing Show HomeVINEBOXKenzie Hagan on TwitterDave Gerhardt on TwitterEnjoying the show? Leave a review on Apple Podcasts :)","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}