{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Valentine’s Day Special 2: How VINEBOX Turned An Idea Into A Valentine's Day Campaign In Under 30 Days (with Kenzie Hagan)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ce00eecc\"></iframe>","width":"100%","height":180,"duration":1072,"description":"Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares:\nHow to test new products without pressure.\nHow to turn slower months into growth opportunities.\nTips for launching a campaign with what you already have.\nHow they use text in the sales process.\nShow Notes & Links\n[4:02] What are the benefits of building a product before a brand?\n[7:32] How to map out and plan your year.\n[8:35] When did Valentine’s Day planning start?\n[10:20] Using what you already have to create a campaign.\n[11:38] How do you think about text vs. email?\nThe Ecommerce Marketing Show Home\nVINEBOX\nKenzie Hagan on Twitter\nDave Gerhardt on Twitter\nEnjoying the show? Leave a review on Apple Podcasts :)","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}